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Roadmap

The Trusted Server roadmap is organized around three strategic initiatives aligned with our GitHub project structure. This page outlines features currently in development and planned for 2026.

Overview

Our development is focused on three key areas:

  1. Edge Platform - Code execution, proxy capabilities, and runtime support
  2. Monetization - Ad serving, identity, and bidstream integration
  3. Transaction Trust - Attestation, measurement, and fraud prevention

🚀 Edge Platform: Code Execution, Proxy, and Runtime

In-Flight

Cloudflare Workers Support

  • Adapt /common/ crate for Cloudflare Workers runtime
  • Create platform-specific adapter in /cloudflare/ crate
  • Maintain feature parity with Fastly Compute
  • Enable multi-platform publisher deployments

Next.js RSC (React Server Components) Enhancements

  • Improved streaming support for App Router
  • Better hydration data parsing
  • Enhanced origin URL rewriting

Planned for 2026

SPIN + Akamai EdgeWorkers Support

  • Port Trusted Server to Fermyon SPIN runtime
  • Enable deployment on Akamai's edge platform
  • WebAssembly Component Model adoption
  • Cross-platform WASI compatibility

Encoding/Decoding Streaming Improvements

  • Enhanced Gzip, Brotli, Deflate streaming support
  • Memory-efficient large file processing
  • Improved compression passthrough modes

WebSockets Support

  • Real-time bidirectional communication at the edge
  • Server-sent events (SSE) for live updates
  • Enhanced streaming auction support

Header Configuration Enhancements

  • Advanced CORS policy management
  • Content Security Policy (CSP) templating
  • X-Frame-Options and crossorigin attribute control
  • Security header automation

💰 Monetization: SSPs, DSPs, PBS, Ad-Servers, ID Providers

In-Flight

Prebid Server Integration Enhancements

  • Improved OpenRTB 2.x support
  • Enhanced bidder configuration
  • Better timeout management

Permutive Audience Data

  • First-party audience segmentation
  • Real-time cohort updates
  • Secure Signals integration

Planned for 2026

Full Google Ad Manager (GAM) Support

  • Complete GAM publisher integration
  • Dynamic ad slot management
  • Programmatic guaranteed support
  • First-party GAM reporting

Amazon Publisher Services (APS) Integration

  • Transparent Ad Marketplace (TAM) support
  • A9 bidding integration
  • First-party APS header bidding

Kargo SSP Integration

  • Native Kargo bid adapter
  • First-party creative rendering
  • Enhanced viewability tracking

Additional SSP Integrations

  • Index Exchange
  • OpenX
  • PubMatic
  • Other major SSPs

Prebid Server Rust Port

  • Native Rust implementation of Prebid Server
  • Embedded WASM-based bidder adapters
  • Zero-cold-start header bidding
  • Reduce external dependencies

Better Synthetic ID Syncing

  • Enhanced ID sync with downstream partners
  • Batch sync optimization
  • Partner ID mapping tables
  • Sync status monitoring

Standalone Synthetic ID Service

  • Dedicated ID generation microservice
  • Cross-publisher ID graph support
  • Privacy-preserving ID resolution
  • API-first architecture

OpenRTB Geo Signal Enrichment

  • Push X-Geo signals into bidstream
  • City, continent, coordinates, metro-code (DMA)
  • Country and region data
  • IP geolocation integration

Agentic Frameworks for Dynamic Ad Optimization

  • LLM-powered ad relevance scoring
  • Context-aware creative selection
  • Real-time optimization agents

Content Protection & RSL Protocol

  • Really Simple Licensing (RSL) integration
  • AI crawler detection and blocking
  • Content usage attribution
  • Licensing metadata injection

🛡️ Transaction Trust: Attestation, Measurement, IVT & Fraud Prevention

In-Flight

Request Signing & JWKS

  • Ed25519 cryptographic signing
  • JSON Web Key Set (JWKS) discovery
  • Key rotation automation

Planned for 2026

Advanced Observability and Security Tooling

A comprehensive creative forensics engine for ad behavior monitoring and fraud prevention:

Capabilities:

  • Real-time creative behavior analysis using headless browser automation
  • Network traffic interception and validation
  • DOM manipulation detection
  • Unauthorized data exfiltration prevention
  • Malvertising and malicious script identification

Business Impact:

  • Compliance Protection: Prevent GDPR violations from third-party creatives (potential $2.3M+ fine avoidance)
  • Revenue Protection: Detect bid manipulation and auction fraud ($400K+ annual recovery potential)
  • User Trust: Block malvertising before it reaches users (prevent user exodus, retain 100K+ users)
  • Brand Safety: Real-time creative quality assurance

Technical Implementation:

  • Headless browser integration (Playwright/Puppeteer)
  • Chrome DevTools Protocol (CDP) for network inspection
  • Edge + backend hybrid architecture
  • Real-time alerting and blocking

LLM-Crawler Detection & .md Versions

  • Detect AI training crawlers (GPTBot, Claude-Web, etc.)
  • Serve markdown versions for authorized AI consumption
  • Track AI content usage with RSL metadata
  • Content attribution and licensing

JavaScript Parsing/Evaluation Engine

  • Safe JS execution sandbox at the edge
  • Creative script analysis before rendering
  • Malicious code detection
  • Dynamic creative validation

Verified Builds & Attestation

  • Reproducible WASM builds
  • Cryptographic build verification
  • Transparency logs for deployed code
  • Publisher trust attestation

Invalid Traffic (IVT) Detection

  • Bot traffic identification
  • Sophisticated invalid traffic (SIVT) detection
  • Fraud score attribution
  • Real-time traffic filtering

Consent Management Platform (CMP) Enhancements

  • Deeper Didomi integration
  • OneTrust support
  • Quantcast CMP integration
  • TCF 2.2 full compliance

Timeline & Priorities

Q1 2026

  • Cloudflare Workers Support (production ready)
  • Full GAM Integration
  • Advanced Observability tooling (beta)

Q2 2026

  • SPIN + Akamai Support
  • Prebid Server Rust Port (alpha)
  • Standalone Synthetic ID Service

Q3 2026

  • Additional SSP Integrations (Index, OpenX, PubMatic)
  • LLM-Crawler Detection
  • Verified Builds

Q4 2026

  • Agentic frameworks for ad optimization
  • IVT detection (production)
  • WebSockets support

Contributing

Interested in contributing to these initiatives? Check out our GitHub Issues for specific tasks and discussions.

How to Contribute

  1. Pick an Initiative: Choose from the roadmap above
  2. Check Issues: Look for existing issues or create a new one
  3. Discuss Design: Propose your approach in the issue
  4. Submit PR: Follow our contribution guidelines

Feedback

Have ideas for the roadmap? Open an issue or join the discussion in our community channels.

Next Steps

Released under the Apache License 2.0.