Google Ad Manager (GAM) Integration
Category: Ad Serving Status: Planned for 2026 Type: Ad Server
Overview
The Google Ad Manager (GAM) integration will enable direct integration with Google's ad serving platform, providing first-party ad delivery and reporting.
Planned Features
- Direct GAM Integration: Native support for GAM ad requests
- Dynamic Ad Slots: Programmatic slot management
- Programmatic Guaranteed: Direct deals and PG support
- First-Party Reporting: Ad performance metrics
- Secure Signals: Privacy-preserving audience signals
- Creative Rendering: First-party creative delivery
Expected Configuration
toml
[integrations.gam]
enabled = true
publisher_id = "your-publisher-id"
network_code = "your-network-code"
endpoint = "https://securepubads.g.doubleclick.net"Use Cases
Header Bidding + Direct
Combine header bidding (Prebid) with GAM direct campaigns for optimal yield.
Programmatic Guaranteed
Manage PG deals with deterministic delivery.
Unified Reporting
Consolidated reporting across all monetization channels.
Status
This integration is currently in the planning phase. See the Roadmap for timeline and progress updates.
Target Release: Q1 2026
Get Involved
Interested in contributing to the GAM integration? Check out the GitHub issue or join the discussion.
Next Steps
- Review Roadmap for latest status
- Check Prebid Integration for current header bidding support
- Explore Ad Serving Guide for general ad serving concepts