Kargo SSP Integration

Category: SSP (Supply-Side Platform) Status: In Development Type: Direct SSP Integration

Overview

The Kargo integration provides direct access to Kargo's supply-side platform for premium programmatic demand.

What is Kargo?

Kargo is a mobile-first SSP specializing in high-impact, brand-safe advertising with:

• Premium brand demand
• Advanced creative formats
• Viewability optimization
• First-party data activation

Planned Features

• Direct Kargo Bidding: Native Kargo bid adapter
• First-Party Creative Rendering: All creatives served through publisher domain
• Enhanced Viewability Tracking: Real-time viewability metrics
• Brand Safety: Pre-bid brand safety validation
• Custom Creative Formats: Support for Kargo's rich media units

Expected Configuration

[integrations.kargo]
enabled = true
publisher_id = "your-kargo-publisher-id"
endpoint = "https://krk.kargo.com"
timeout_ms = 1000

Use Cases

Premium Brand Campaigns

Access to Kargo's premium brand advertisers for higher CPMs.

Mobile Optimization

Kargo's mobile-first approach optimizes for mobile inventory.

High-Impact Formats

Leverage Kargo's proprietary creative formats for better engagement.

Status

This integration is currently being developed on a separate branch. Check with the team for the latest status.

Expected Release: Q1-Q2 2026

Get Involved

Interested in beta testing the Kargo integration? Reach out via GitHub Discussions.

Next Steps

• Review Roadmap for SSP integration plans
• Check Prebid Integration for current demand access
• Explore Ad Serving for general concepts