Trusted ServerThe New Execution Layer for Publishers

A publisher-owned control plane for monetization, performance, and governance. One integration point across your stack. Faster pages by reducing third-party browser execution. Policy, consent, and auditability partners can trust.

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Edge Cookie (EC) Generation

HMAC-based edge cookies minted by the publisher; downstream use determined by deployer configuration

Consent Signal Handling

Extraction, decoding (TCF v2 format, GPP, GPC), and enforcement logic applied to ad serving decisions

Edge Computing

Runs on Fastly Compute for low-latency, high-performance ad serving at the edge

Real-Time Bidding

Prebid integration for real-time bidding workflows

Flexible Configuration

External configuration via TOML files for customization and deployment

Configurable Consent Handling

Trusted Server forwards available consent signals (TCF v2 format, GPP, GPC), and the deployer configures jurisdiction lists, signal interpretation, and conflict resolution